Case Studies and Client Success

ZSWEET natural sweetener

ZSweet® is one of the newest brands to breakout in the fast growing natural sweetener category, and COBALT has had the honor to work with their intensely talented marketing team. As their creative arm, COBALT has helped to establish the ZSweet brand strategy from the very beginning and continues to work closely with ongoing initiatives. This collaborative effort has helped Zsweet to retain large national retail accounts such as Costco, Ralph's, Whole Foods Market, as well as procuring online sales.

National Association of Mortgage Professionals

NAMP is a trade organization that offers member services to individuals within the mortgage industry. In a declining market, though, we were presented with a dilemma. How does a mortgage trade organization increase its membership in a time when many are falling out of the industry? By turning a damaged market into an asset, we worked closely with the CEO to develop a campaign that included a new branded icon, the ‘Mortgage M’. This served as a validation icon with a direct touch to the consumer. The project involved developing a new brand strategy, designing and developing new marketing and communication pieces (online and printed), writing press releases and online copy, and engaging a PR team that reached out to all major media outlets with NAMP's fresh message about ‘shining up the mortgage industry. Not only were the CEO and the VP seen on Bloomberg and FOX News, memberships were increased twice over.

Pet Balance

Pet Balance is a foward-moving, holistic pet supplement company. What started as a home-grown supplement line has now exploded as the dominant brand for pet digestive enzymes and pet probiotics.

COBALT has played a key role in Pet Balance's creative process, designing product packaging and numerous in-store displays, promotional posters, e-mail blasts, and magazine ads. In addition, COBALT's focused marketing strategy included a streamlined host of online venues, multiple ecommerce solutions and channels, and PR.

COBALT's efforts spelled out SUCCESS for Pet Balance in 2009 with exponentially increasing sales as well as "props" from Modern Dog magazine—naming Probiotic Miracle® as one of its featured products for dogs and puppies.

nature's select premium pet food

Nature's Select is a super premium, holistic pet food brand with a unique offer—Free Home Delivery.

Nature's Select developed to become a huge success, and in 2007, approached COBALT to streamline their image and take advantage of the enormous opportunities avaialble online.

In 2007 and 2010, COBALT ran online campaigns that resulted in generating over 20,000 and 40,000 high quality leads, respectively, at a fraction of the normal cost of lead acquisition.

COBALT followed this success by building a custom online shopping and CMS solution for Nature's Select distributors. This tailor-made solution has helped Nature's Select distributors be more effective at customer retention, as well as new customer acquisition through online strategies and a user- friendly interface.

COBALT's efforts have helped Nature's Select successfully transition into the e-commerce world and continues to build on the strong foundation of the Nature's Select brand.

Why COBALT?

The element, COBALT, is known for adding strength and luster. COBALT, the creative element, adds strength to brands, luster to visual media and excitement to ho-hum marketing strategies.

Since 1997, COBALT has been working closely with business owners and entrepreneurs as their creative and marketing arm to unify their brand messages and seize opportunities on the web. Perhaps that's why we've been 100% referral-based for over 10 years.

Client Testimonials and Experience

COBALT has always dealt with our business in a professional manner accomplishing all that has been requested of them in a timely manner to our complete satisfaction. We have recommended COBALT, without hesitation, to all those who have asked us who created our beautiful website. Our website is our most valuable marketing tool and we appreciate the wonderful design that the folks at COBALT did in our behalf.
Bill Jensen
Proprietor - Garden Cottage at the Green Bed and Breakfast
San Clemente, CA

Timely, courteous, creative, efficient and knowledgeable are all words I would use to describe the team at COBALT. While these qualities should be the standard for web and design companies, I have found that very few actually deliver what they promise. I am happy to say that COBALT has exceeded my expectations. I especially appreciate how Heidi from COBALT is able to listen to my ideas and quickly translate them into the design and programming that fits my business needs. She has also been most patient in explaining how to use all the great features my site has. I look forward to working with COBALT on many more projects!
Indi Avila
Owner, www.PokenPage.com, and The Positive People
Ladera Ranch, CA

We have worked with COBALT for several years. I must say we count ourselves a lucky to have been referred to them by other business associates. I'm confident that whatever it is we need, COBALT has been ahead of the plan, every step. Responsive, friendly, well-informed, intuitive... these are some of the words I would use to describe our experience. Our business has grown so much with thanks to Heidi and the COBALT staff. We will be working with them for years to come.
Marcie Wells
Project Manager, Pet Balance
Web sites: Probiotics for Dogs

We've worked with COBALT for over a year during the launch phase, as well as ongoing marketing strategies for our iPhone app, Walkee iGuide to Disneyland. We plan on utilizing COBALT for all of our branding and marketing strategies in the future.
Jim Kirkwood
Publisher, MediaLAB, Inc
Web sites: Tap Banana, Welcome to Socal
San Clemente, California

Excellent work! That's what we've come to expect from working with COBALT. They made sure that we were 100% satisfied. Very attentive and creative.
A. Vanaki
Owner, Lenders Direct Financial

COBALT is fantastic. We've referred several clients to them and will continue to do so in the future.
M. Whistler
Marketing Director, Bridgers Corp.

For over 6 years, we have used the design team at COBALT. We have worked very closely and I must say that COBALT has always been fast to deliver our graphics and offer support whenever we have used their services. We highly recommend their creative team as they produce excellent quality work. Also, they are a pleasure to work with!
Jerry Doe
Owner, Corporate Pages
Irivne, CA