How do can I get my site to show up on Google?

Ok, so you've built a Web site. You go to google and type in your desired search phrase, but your listing is nowhere to be found in the search. Page one... page two... page three... page forty. Alright, something must be up here!

The number one question we get asked by our online clients is "How do I get my site to show up in Google?" The truth is, you can build a web site, but that's like putting up a shop in the middle of the desert. No connection to the public.

The answer is: Search Engine Optimization (SEO)

Search Engine Optimization is one of the most important, yet overlooked elements, in an online strategy. Of course, no one can guarantee you top organic placement in Google, but our experience has landed many of our clients in the leading 3 spots, adding massive returns on their investment dollars.

COBALT specializes in both "on-page" SEO and "off-page" SEO, however, for the most effective SEO results, we suggest implementing both search engine optimization techniques.

SEO and site development go hand in hand. You could spend thousands in SEO, but with the wrong messaging, you'll lose your audience. COBALT motivates your customer to conversion!

Rather than throwing thousands of dollars to the wind, we craft a custom strategy that will drive the right type of "clickers" to your site. Through years of experience, we've been able to get into the minds of your customers—we find the search and conversion patterns so that your campaigns are focused and effective for the best possible ROI.

Pay Per Click vs. Search Engine Optimization (SEO)

If you think Pay Per Click is the way to go, you MAY be right. Eventhough users will click on an organic link 5 times more than a sponsored link, PPC is usually an effective supplement to organic search engine optimization, and in some cases, is necessary in order to grab a peice of a very competitive market.

The truth about Pay Per Click (PPC) is that it is only as effective as the target message on your site. COBALT knows that any online campaign is immersive and only as strong as its weakest link, so we examine every step your customer will take in a PPC campaign to maximize your results.

• COBALT will make sure that you're relevant in PPC campaigns so you PAY LESS for each click.
• COBALT will make sure that the users who click on your ad are QUALIFIED.
• COBALT will make sure you're not paying for unperforming keywords, that your keyword list gives you the best possible chance at conversion.

COBALT will make sure that the qualified users that land on your site are communicated with effectively and are moved through to conversion. What's a conversion? A conversion could be a lead, a sale, or an email or phone call. Whatever your conversion goal is, COBALT will give you the best possible chance when you employ PPC strategies.